local seo
Local SEO – What Is it and Why is it important

If you run a local business, marketing it online is no longer an option but a must because it’s not always easy to attract new customers. 

These days more users rely on the internet to search for their nearest businesses that can cater to their needs, it’s a necessity for the business owners to get the business show up where the audience is searching for it online. 

There are companies that have a strong brand value making it impossible for small businesses to reach the right audience unless you invest in Digital Marketing. With a small investment, you can use the reach of search engines, such as Google, to increase traffic to your internet channels.

Local businesses must rely on good local SEO for greater online visibility.

According to Think with Google, around 50% of the interested customers looking for a local business using their smartphones proceed to a store. 

Don’t underestimate the power of the internet

What is Local SEO?

Local search engine optimization is a part of search engine optimization (or SEO) that focuses on improving a local business’ visibility in local search engine results. By using local search optimization strategies, businesses can improve their visibility in these local search results for terms related to their business and their products or services.

Google’s Local ‘Snack Pack’ VS. Organic Results

Have you noticed that there are two distinct sets of search results: The “snack pack” results” The “regular” organic results for the keyword “pizza store near me”

But what are “snack pack” results and organic results?

Google Snack Pack is a boxed area that appears on the first results page when a local online search is made through Google’s search engine. The Snack Pack box displays the top 3 local business listings most relevant to the search enquiry.

Organic Search Results are the Web page listings that most closely match the user’s search query based on relevance. Also called “natural” search results, ranking just below Google’s “Snack Pack” results

Fact: According to one study, 35% of clicks go to the local “snack pack” results, with 43% going to the regular organic results.

Why Is Local SEO Important for Small Businesses?

Almost half of all search queries on Google today are local searches. Whenever someone performs a search, the chances of Google showing local businesses remains high.

Almost half of all search queries on Google today are local searches. Whenever someone performs a search, the chances of Google showing local businesses remains high.

Google reported a 800% increase in searches that had the word “near me today/tonight” from 2017 to 2019. To provide better results, Google started providing more results for geographically-related results based on: 

  • Prominence
  • Relevance 
  • Proximity

Benefits of Local SEO

If you have optimized local business listings, then you’re more likely to be found by potential customers online.

In addition to getting better visibility in Google search engine results pages (SERPS), investing in local SEO has other advantages for small businesses.

  • Help local customers find you
  • Reaches Customers Who Are Ready to Buy
  • A Cost-Effective Marketing Solution
  • Delivers More Qualified Search Traffic

Related: https://www.reputationsolutions4u.com/seo-trends-that-will-stay-for-long-2019-tech-talkies/

Some Local Search Stats You Need To Keep In Mind:

  • 75% of location-based mobile searches get converted to offline purchases.
  • 80% of the internet users look up the location of a local business on Google Maps.
  • 23% of location-based mobile searches result in a sale within a day.
  • 80% of customers trust online reviews the same way they rely on personal recommendation