Instagram is upgrading the search feature on its platform that will give users the ability to search for anything using keywords. Currently, users can search for hashtags and accounts only. Instagram has begun offering a keyword-based search feature to select users in English-speaking users in six countries including the UK, US, Ireland, and Canada.
Instagram says only certain terms will be searchable, though.
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The company has also confirmed that it is making its ‘’Guides’ feature available to all insta users. ‘Guides’ lets users discover recommendations and other content from their favorite creators or public figures.
The most exciting benefit of the search update for digital marketers & search enthusiasts is the vast potential for Instagram SEO.