Digital Marketing


​Digital Marketing can be defined as the marketing used to build mindfulness and advancing a brand or item utilizing all accessible digital channels. It is a term that covers many different activities. A well thought out Digital Marketing campaign will include multiple channels to engage the audience, including social media, SEO activity. Social Media Marketing is a term we use to depict platforms that connect individuals for the trading of information.

We often don’t realize the differences between Digital and Social Media Marketing. Digital Marketing is actually an advertising technique. Its efforts may include Internet Advertising, TV, Mobile advertisements and Social Media. Social Media strategies, on the other hand, may incorporate one or more platforms that include YouTube, Facebook, Instagram and Twitter.

Digital marketing is completely focused on specific interest groups and they react to digital advertising as indicated by their interest level. Social media marketing is more focused and includes individuals who have basic interests, and crowds are included just through shared assent.

It should be evident after reading the above definitions that social media is a major part of Internet Marketing, which is part of Digital Marketing. If we compare the two side by side we will note that:

Digital Marketing reaches further than the Internet and attempts to reach people in the off-line world through digital means, while Social Media is restricted to the Internet.

Social Mediais strongly associated with a content strategy, while digital marketing can focus entirely on banners (either on the Internet, TV or billboards) for promotion.