SEO has been around the corner for a very long time and it seems it will stay forever. The strategies have changed with time but the targets and results to achieve are still the same. One way or another, our target is to either get SERP ranking for our businesses or leads for our clients. SEO nowadays has become more complicated and quality focused.
- Those times have long gone when you would copy one content and post it on multiple platforms without worrying about the penalty
- Backlink concept has changed completely
- Search indexing has limitations now so be ready to face the heat
- Multiple updates are coming every now and then hitting your web presence from every corner
We forget the basic aspect of SEO that Google has been emphasizing from the day one. Make your website user oriented, add informative content, focus on adding animation, videos to give a clear picture of your services/products to your valued users. Let’s discuss some important factors that contribute to the right SEO for a website:
If your digital presence is not upto mark, how do you expect to get business online. Users will come to your website and don’t find the information they have been searching for, they will leave your website instantly and get in touch with your competitors for a better user experience. So it will impact your business and search rankings. Consult a web design agency and share your vision with them. They will help you design a website that is SEO friendly
Onsite optimization involves many steps, some of it include:
- Website Loading Time
- Mobile Friendliness
- SSL integration
- Redirection of 404 urls to a custom 4040 page
- Heading Tags Optimization
- Meta Tags Updation
Content is the key
“Content is King” someone once said and he was correct to the core. Content is the market key to SEO’s lock. If your website is lacking informative content, you are going to face the hammer of search algos and have to adjust behind your competitors and watch them grow. It seems painful so why regret later when you can control the damage even before it has started the damage. Write or get your content written by a experienced writer. Make sure your content is keyword optimized and stuffing is not carried out. Don’t try to manipulate search engines, they are intelligent and will detect any spam work. Internal linking should be done properly and informative heading tags should be added keeping your point of view in mind.
Last but not the least “Offpage SEO”
Just like onpage & content, off page has its own value. It is the pillar that holds your website strong and if done correctly, improves your website’s value. E.g PBN links are easy to get but are they worthy? The entire SEO world is divided on this topic. Those who got benefits from PBNs encourage users to use it and those who are still at the same rank suggest others not to waste time it.
Other than this anchor ratio in backlinks need to be taken care of properly. You just cannot target one page again and again with the same keyword. The focus on inner pages should be one’s first priority. Check analytics & webmasters, analyse the pages that are getting more clicks than the others, divert your focus more on these pages. Optimize the pages properly and keep variations in the link building activity as well as anchors.
So, what are the right proportions for anchors?
While the safe answer is, “It depends,” — some recommendations do exist. According to at least a couple of anchor text case studies, the golden formula is:
- 50% — Branded anchor texts
- 15% — WebsiteName.com
- 10-20% — Naked URL
- 10-15% — Page Title/Blog Post Title
- 1-5% — Generic anchor texts
- 1-5% — Exact- and partial match keywords
Source: Search Engine Watch
So guys, I hope I was able to clear some of the basic queries related to the right SEO.
Meet you in the next blog “Keyword Based Search In Instagram“