google agrees to pay french publishers france
French News Publishers To Be Paid For Content By Google

Google has signed an agreement with publishers in France to pay for the snippets of their content in the news section. It could soon be replicated elsewhere in Europe under new copyright laws. 

L’Alliance de la Presse d’Information Generale (APIG) which represents the interest of around 300 French news media announced the framework agreement with Google today, sharing the terms of negotiation for Google’s reuse of its content. However, Google hasn’t shared how much money will be paid to the France publishers under the new framework. 

As per the sources, the payment will be based on criteria like political or general information, the number of stories per day, and the unique visitors per month.

Google‘s tussled with publishers started last year when it started removing news previews completely. After that, the French regulators forced the tech giant to start negotiations with its publishers.

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local seo
Local SEO – What Is it and Why is it important

If you run a local business, marketing it online is no longer an option but a must because it’s not always easy to attract new customers. 

These days more users rely on the internet to search for their nearest businesses that can cater to their needs, it’s a necessity for the business owners to get the business show up where the audience is searching for it online. 

There are companies that have a strong brand value making it impossible for small businesses to reach the right audience unless you invest in Digital Marketing. With a small investment, you can use the reach of search engines, such as Google, to increase traffic to your internet channels.

Local businesses must rely on good local SEO for greater online visibility.

According to Think with Google, around 50% of the interested customers looking for a local business using their smartphones proceed to a store. 

Don’t underestimate the power of the internet

What is Local SEO?

Local search engine optimization is a part of search engine optimization (or SEO) that focuses on improving a local business’ visibility in local search engine results. By using local search optimization strategies, businesses can improve their visibility in these local search results for terms related to their business and their products or services.

Google’s Local ‘Snack Pack’ VS. Organic Results

Have you noticed that there are two distinct sets of search results: The “snack pack” results” The “regular” organic results for the keyword “pizza store near me”

But what are “snack pack” results and organic results?

Google Snack Pack is a boxed area that appears on the first results page when a local online search is made through Google’s search engine. The Snack Pack box displays the top 3 local business listings most relevant to the search enquiry.

Organic Search Results are the Web page listings that most closely match the user’s search query based on relevance. Also called “natural” search results, ranking just below Google’s “Snack Pack” results

Fact: According to one study, 35% of clicks go to the local “snack pack” results, with 43% going to the regular organic results.

Why Is Local SEO Important for Small Businesses?

Almost half of all search queries on Google today are local searches. Whenever someone performs a search, the chances of Google showing local businesses remains high.

Almost half of all search queries on Google today are local searches. Whenever someone performs a search, the chances of Google showing local businesses remains high.

Google reported a 800% increase in searches that had the word “near me today/tonight” from 2017 to 2019. To provide better results, Google started providing more results for geographically-related results based on: 

  • Prominence
  • Relevance 
  • Proximity

Benefits of Local SEO

If you have optimized local business listings, then you’re more likely to be found by potential customers online.

In addition to getting better visibility in Google search engine results pages (SERPS), investing in local SEO has other advantages for small businesses.

  • Help local customers find you
  • Reaches Customers Who Are Ready to Buy
  • A Cost-Effective Marketing Solution
  • Delivers More Qualified Search Traffic

Related: https://www.reputationsolutions4u.com/seo-trends-that-will-stay-for-long-2019-tech-talkies/

Some Local Search Stats You Need To Keep In Mind:

  • 75% of location-based mobile searches get converted to offline purchases.
  • 80% of the internet users look up the location of a local business on Google Maps.
  • 23% of location-based mobile searches result in a sale within a day.
  • 80% of customers trust online reviews the same way they rely on personal recommendation
digital marketing for dentists
Digital Marketing For Dentists & Dental Clinics – The Online Guide

Is your dentistry business or dental practice struggling for clients even though you have the best in the industry dental equipment, dentists, and value for money services? If so, it’s highly possible that you have been practicing the wrong marketing strategies – and now is the time to fix it “Quickly”. 

Trust me, you cannot ignore these two words if you genuinely want to succeed: Digital Marketing

What is digital marketing for Dentists?

Digital Marketing is a tried-and-true method to make people aware of your dental practice. Usually, digital marketing is given a very low preference when the marketing plan is developed. 

But it has become a necessity now. 

Without web marketing, you are missing around 70% of your target audience. The Internet has expanded and evolved. Every business, both big and small relies on the internet for its brand promotion, awareness, and clientele. 

There are a variety of online methods, such as web design, email newsletters, and even social media posts, to inform people about your services. By joining forces with a digital marketing agency, dental practitioners can gain an advantage over their competition.

How effective is digital marketing in the Dental Industry?

dental industry digital marketing

Digital marketing for dental services is very effective if strategized correctly. With the right kind of effort, you can expect a significant increase in website traffic and new patients. 

Online studies have shown that over 85% of customers now make use of the internet to find local services. So your internet marketing strategy for dental services only needs to focus on a few core online marketing channels at first, and then after you start seeing positive results you can transition over to a more comprehensive plan for your business.

Your team, patients, and your practice is relying on you to implement the right kind of dental marketing ideas that will deliver more leads, calls, and foot traffic reducing the overall amount you spend on every lead.

It’s Never Too Late

A dentist friend a few days back shared his pain of spending thousands of dollars on offline marketing but not getting results. He was unaware of the magic online marketing can do to a business. I suggested him to try a digital marketing firm, any firm he finds worthy of his dental clinic’s online marketing. It’s never too late to start using the right dental marketing agency’s services and strategies for business growth and brand promotion

Where To Focus

A dental clinic’s online marketing strategy needs to focus on engaging with patients who are geographically close to the clinic’s location and who need specific dental services that you provide. 

Local SEO is the online marketing strategy best suited for your dental business. It is special form of marketing that your dental office can use to reach potential patients in your geographic area. 

Since the dental patients nowadays use their phones to search for local dental offices, you can generate more calls and leads directly from Google Maps by listing your business online and then focusing on local SEO dental marketing strategies that can help you outrank your online competitors (other local dentists in your area).

One of the most important aspects of building a digital marketing plan for dentist is to ensure that you’ve covered all the bases. 

The nearly perfect strategies for  should cover the following areas: 

  • Website Design
  • SEO 
  • Paid Marketing 
  • On-site Marketing 
  • Email Marketing 
  • Customer Reviews 
  • Sponsored Posts

How a digital marketing agency can help

digital-marketing-reputationsolutions4u

Reputation Solutions 4U is a website development and digital marketing agency that offers a variety of digital services to help your brand grow, evolve, and become a reliable identity. We will customize the marketing plans comprising of all the ROI based strategies to reach your ideal target audience.

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Features of Google Maps
Google Maps Introduces 4 New Features

Google Maps has introduced four new features to improve user experience. Here’s a look at everything new in Google Maps.

The new features include:

  • Messaging From Maps & Search
  • Street View User Contributions
  • Community Feed
  • Updated Performance Insights

Let’s start with Messaging From Maps & Search

Google is bringing messaging to connect customers with businesses to Google Maps and Search. This will facilitate easier and clear communication between businesses and customers. Verified Businesses can now interact with the customers directly from the Google Maps app. 

Please note that the customer messages will appear in the business messages section

Next

Street View User Contributions: Google is testing a new feature that will allow users to contribute images to Street View using only their phone. Users who want to contribute need to download the Street View app, open it and record a series of the connected image while they walk down a lane or cross a street

Once you submit the footage and publish it with the Street View app, then Google will automatically rotate, position, and place the images as per the correct sequence

Also Read: Digital Marketing For Dentists

Updated Performance Insights: Google is now adding more data to performance insights to help businesses understand the queries people are searching to find their listing in Maps and Search

All performance data is available up to six months

Updated Performance Insights: Google is now adding more data to performance insights to help businesses understand the queries people are searching to find their listing in Maps and Search

Community Feed: Google is adding a new community feed in the Explore Tab of Google Maps. Users will be able to find the latest reviews, photos, posts added by Local experts and businesses offering food and drink services.

Latest News:

google disavow tool
Google completes migration of the disavow link tool to new Search Console

Google on 17th November 2020 announced that they completed the migration of the Disavow links tool to the new Search Console.

The migration brings the following changes to the Disavow Links Tool

  1. A better and improved interface
  2. Ability to download disavow files as a text file
  3. Error reports not limited to 10 errors anymore.

What is the Disavow Links Tool?

GOogle’s Link Disavow tool helps publishers to inform Google that they do not want the association with certain links from third-party sites that in one way or another violate Google policies. Getting links from these sites may lead to a penalty if the publishers can’t get the links removed. 

With the Disavow links tool, you can create a text file including the links you want to remove from Google and upload it in the Disavow Links tool so you can improve your link profile.

The disavow links tool was launched in October 2012.

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